Henry Blooms

The Power of Vitamin C

For most of us our busy schedules and responsibilities mean staying in bed for a few days to get over a cold or cough isn’t really an option. There are some simple ways to help us all stay healthy, one of which is one of the oldest known vitamins around.

Vitamin C might not be the latest health craze but fads in natural health come and go, whereas good old dependable Vitamin C has been supporting our immunity for over 80 years since it was officially discovered in the 1930s. And for good reason! Vitamin C is an ‘essential’ nutrient, which means the human body does not produce it and needs a dietary source. This fact was highlighted when thousands of sailor’s lives were affected by the dreaded disease ‘scurvy’ in the 1700s due to a dietary lack of Vitamin C.

Vitamin C or ascorbic acid is a water-soluble vitamin, meaning the body doesn’t store it in large doses so it is even more important to consume Vitamin C daily, as it is required for at least 300 metabolic functions within the body. Vitamin C helps support immune function and also has antioxidant activity. Vitamin C is necessary for maintaining a healthy respiratory tract and may help protect against the effects of allergens, irritants and viral
Infections (including colds and flu).

Good food sources include capsicum, oranges, grapefruit, strawberries, papaya, broccoli, tomatoes, sweet potato, kiwi fruit and spinach. However supplementation is often advisable to reach a good, therapeutic dose for maximum immune protection.

Vitamin C was the first vitamin to be artificially synthesised in 1935, which is the basis of most Vitamin C supplements on the market today. Nobel prize winner Linus Pauling researched Vitamin C in the 1960s and recommended high doses of ascorbic acid (he himself took 18 grams daily) as a prevention against colds and other illnesses.

Most Vitamin C is synthetically produced in a laboratory to produce isolated ascorbic acid. Ascorbic acid is the product most often taken form of “Vitamin C,” but it’s really only a synthetic “isolate”—meaning it is a single component of Vitamin C. Mother Nature knew what she was doing when she created Vitamin C-rich fruits, berries and plants.

Real Vitamin C is a comprehensive matrix of many nutrients and natural compounds such as bioflavonoids, co-enzymes and unique cofactors that help our bodies absorb and utilise Vitamin C effectively. One such fruit is the acerola berry, a rich source of natural Vitamin C.
The advantage of taking Vitamin C from the acerola cherry is the wonderful array of co-factors provided by this whole food source.

A sunny burst of Acerola cherries provides not just Vitamin C, but also a variety of minerals, carotenoids, bioflavonoids, polyphenols, antioxidants, enzymes, vitamins and co-factors to provide optimum nutrition including Beta-Carotene, Calcium, Iron, Phosphorus, Polyphenols, Vitamin B1, Vitamin B2 and Vitamin B3.

Blooms Natural Acerola & Vitamin C Powder is a convenient, economical way to take Vitamin C with 1/2 teaspoon providing the equivalent of 625 mg of Vitamin C, made in Australia from South American Acerola Cherry. It’s great for adults and children and can simply be added to food, drinks or your favourite smoothie recipe.